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About Aiya Marketing
Aiya Marketing was founded in 2024 by Lily Tran. Why Aiya Marketing as our name? It is a commonly used expression that is versatile and deeply ingrained in many Asian cultures. It often displays the raw reactive emotions. The versatility of "Aiya" mirrors the multifaceted nature of marketing itself.
Moreover, "Aiya" embodies a sense of immediacy and authenticity, which are essential elements in effective marketing. In a rapidly evolving landscape where consumer attention spans are short and competition is fierce, Aiya Marketing aims to help our clients stand a better chance of making a lasting impression.
Meet Our Team
Meet Lily - Brand and Strategy
Lily has spent more than a decade in marketing, across retail, small business, big corporates, commercial real estate, B2B, and SaaS. That range matters more than it sounds. It means she's seen how a local business wins its first clients and how a large company runs a proper campaign, and she brings both to the firms she works with now.
What she kept from all of it is simple: marketing works when someone genuinely cares whether your business does well. So that's how Aiya runs. Your wins are the point. Not a retainer, not a report, your actual clients through the door.
Lily leads strategy and looks after every client relationship, so she's the one you'll talk to first and the one keeping your marketing pointed at the outcome that matters. More than a decade across retail, corporates, real estate, B2B, and SaaS means she's rarely met a marketing problem she hasn't seen a version of before. She's also the one who'll tell you honestly when something isn't worth your money, which is a strange thing to promise and a rare thing to get
Meet Patrick - Video Editor
Meet Patrick Ong, the video editor behind the scenes at Aiya Marketing, and occasionally behind twelve unnamed video files labelled "final_final_v3_actualfinal.mp4".
Pat turns raw footage, awkward pauses, random background noise, and "can you make it more exciting?" feedback into videos that feel sharp, polished, and worth watching. With a strong eye for detail and an instinct for pacing, he knows how to shape content so it flows naturally, lands well, and keeps people watching past the first three seconds.
From social media videos and reels to promos, brand content, and campaign edits, Pat brings together creativity, technical skill, and just the right amount of timeline wizardry to every project. His work is all about making content feel intentional, on-brand, and full of personality, while quietly cleaning up the little moments that were never meant to make the final cut.
He believes great editing is more than cutting clips together. It's knowing when to trim, when to pause, when to let a moment breathe, and when to step into his unofficial role as the Filler Word Assassin, removing every "umm," awkward silence, and accidental ramble with quiet precision. Pat is so dedicated to the craft that he sometimes dreams in timelines, complete with jump cuts, missing audio files, and a suspiciously stressful export bar stuck at 99%.
Basically, Pat makes great ideas look even better on screen, with clean edits, sharp timing, and zero unnecessary drama.
Meet Elvis - Digital Marketing Strategist
Meet Elvis Siu, whose entire job comes down to one thing: making sure the right people see you.
Being seen sounds simple until you realise how many places people now look. Elvis has worked across FMCG, consumer electronics, integrated online and offline campaigns, and professional services, which taught him that getting noticed is never luck, it's a system. He builds that system out of the machinery most people would rather not think about: SEO, AEO, GEO, Google Ads, automation, CRM, and the analytics dashboards he opens for fun.
His favourite corner of it right now is being seen by AI. When someone asks ChatGPT or Perplexity for a recommendation instead of scrolling Google, Elvis is the reason you've got a shot at being the name it gives back. It's newer ground than search, and he treats every algorithm update like a game he intends to win.
His golden rule: technology should make being seen simpler, not more complicated, which is a bold promise from the man who understands all the complicated parts. He builds for how people look for you today and how they'll be discovering you tomorrow, so your visibility keeps compounding instead of quietly fading while you're not watching.
Basically, Elvis makes sure that whenever and wherever the right person goes looking, you're already in view.
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